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The ethos of She Goes Rogue is that everyone should have access to 'couture'. We don't mean couture in the sense of one of the haute couture fashion houses in Paris, where you can pay thousands for a garment.

We mean couture in the real sense, where something is handmade, unique, artisan, made with respect and love for designing and creating. And all without costing the earth - literally and figuratively.

Pieces that will last forever because they're made well, from quality fabrics. Pieces that are bought by you, the client, in a mindful way. Respecting the environment by being aware of the good that can be done by caring for your clothes, making wise and informed decisions about what you buy and how you can make your clothes work as hard as possible for you.